Ed Roth's fleeting time in the sun

It is probably no big surprise that I am a huge Ed Roth fan. Growing up Ratfink defined cool and custom and car culture. There is a pretty big love/hate divide in the hotrod world toward the custom cars he created but nobody, and I mean NOBODY, hates on Ed Roth for his iconic influence on hot rod culture.

Just knowing about Ed Roth from the grotesque caricatures he created on shirts and hats of the 60s and 70s only gives a very slight insight into the man. So I set out to learn more about the almighty Roth the old fashioned way... reading. For you younger folks looking at this post "reading" is a thing that people used to do before movies, youtubes and vine clips. As I read and learned more and more about the wild ride that was Ed Roth's life one thing really struck me as insane... his hot rod shop was only in existence for 11 years. Yup, 1959 - 1970 was the run of his shop at 4616 Slauson Avenue in Maywood, California.

Imagine being a genre defining icon that changed what future generations considered possible in custom car culture closing your shop and becoming a sign painter for a berry farm. How is that even possible? To me it is mind bending how fragile success can be. I always imagined that when an artist or musician "makes it big" they are set for life and that my friends could not be farther from the truth. As I learned more and more about Ed Roth it seems that his life was really broken into disjointed segments, each completely separate from the others.

I realize that a book is one persons interpretation of a person or event so it cannot be taken as gospel but there must be some truth to the accounts as they often overlap. All I know is for one person to shake up the custom car world so completely I wish his time in the spotlight would have been longer. I also wish I could have met the man and thanked him for his contributions. But as my late great father would have said... "Shit in one hand and wish in the other and see which builds up fastest."

The 900 Pound Rusty Gorilla In The Room

 

Rust In PEACE

Okay, as noted my last entry we need to talk about the current trend to take over the hotrod world... RAT RODS. Now, I beg you gentle reader please realize my opinions are not meant to be hurtful or flame worthy. Just my observations as seen through my little pea brain and expounded through the garbage heap that is the internet.

Greaserama car show in Kansas City last month really filled my veins with gasoline and lit the fire under my butt to get working on my hotrod plan. To be fair the "Hotrod Plan" consists of me saving money to buy a hot rod but "hotrod plan" sounds a bit more cool. The other thing I took away from the trip was although Rat Rods are very cool, much like everything else too much of a good thing kinda becomes a bad thing. What? has the wannabe hotrodder lost his mind? Please... read on...

For many many years car shows were basically fields upon fields filled to the brim with super shiny trailer queen cars that were basically kept behind glass. With sign after sign warning the attendee to not touch said trailer queen. That might float for a one of a kind Ferrari or Super Bee that truly is rare, please don't touch my "rare" 1967 Mustang not so much. Not hating on Mustangs but as I pointed out a few posts ago I am pretty sure you got a free Mustang with a large slurpee purchase in 1967. So as with most things the absurd brings a backlash. So much like punk music came along to murder disco, rat rods came along to murder the trailer queen. Just as punk then itself became the bloated joke of itself so too has "Rat Rods."

The first time one lays eyes on a true rusty ass wicked cool rolling work of art Rat Rod it turns your brain upside down. They are cooler than the other side of the pillow... from the cliche Jack Daniels radiator overflow bottle to the Pabst Blue Ribbon shift they are wacky cool fun. You walk away from that first exposure realizing you have been told a lie and hot rods can be unique and different and they don't always have to be perfect with that little time out dummy leaning against the overly shiny chrome bumper. The first exposure to a Rat Rod excited the car lover and changes your perspective. Fast forward a couple years and you start to realize that first Rat Rod you saw wasn't that innovative and was in fact bound by its own subset of rules for it to be "cool."

My hope is that the market re-adjusts itself back again but lands right in the middle. See, I dream of a world in which you can have a nice shiny hot rod AND drive it too. Imagine that world everyone, you can make a car fast and loud AND not worry about keeping it pristine. That is the happy medium, a car can be beat up and rusty and still be cool but creating fake patina or purposely wrecking something to make it look old and destroyed on purpose is kinda the same as buying a "relic'ed guitar" the hand made scars are fake corporate bullshit conceived to sell an image.

So for the sake of the hotrod world and car lovers everywhere... build your car and do the best you can. If your car gets a dent or scratch so be it, show your scars with pride but please don't ruin your car for a fad. Fads are cheap and soul-less.